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As I increase my knowledge of the vast world of Shoppers Marketing; tomorrow I will be amongst the thousand other professionals at Navy Pier, Chicago eager to learn what is new and exciting in Shoppers Marketing!

What is Shopper’s Marketing?

The purchase decision of any product or service is guided by many thoughts, and emotions based on research, circumstances and need of that product or service.  Shopper’s Marketing is the science or art of exploring those emotions and thoughts an influencing them through brand positioning.

MARS The Shopper Markting Agency says; companies that have embraced shopper marketing as an integral part of the marketing mix are growing 50% faster than the categories in which they participate.  I have been working for a company 5+ years who just recently added shoppers marketing to their mix and YES positive increases have…and still are being seen!

Shopper’s Marketing Expo

For 3 days Navy Pier will be swarmed with brand managers, VPs, Retailers and Marketing professionals.  To listen to some of today’s top retailers, and industry professionals discuss the latest tools and strategies to influence shopper’s buying decisions.

“Every year, we try to bring the top industry leaders to our conference to share their knowledge and expertise,” said Peter Hoyt, CEO and executive director of Path to Purchase Institute, presenter of the Shopper Marketing Expo.

Some of this year’s topics to be addressed are:

  • Measuring the In Store Impact of Online Marketing      I look forward to going to this one!
  • Truth & Beauty at Retail
  • 6 Challenges To Innovation in Shoppers Marketing
  • INtegrating Digital Strategy INto your Shopper Marketing Experience
  • And so much more!

I will report back with what I learned!  Follow me on Twitter as well for my thoughts on the Expo live!

More information about the speakers and exhibits are found:  http://www.shoppermarketexpo.com/attendees/

Have you attended this year’s Expo?

Let me know your thoughts and share what you learned in the comments section!

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