All About Attaining & Absorbing Clients for Small Businesses & Non-Profits Through Publicity & Social Media Strategies.

Thank you WomenInPR these are definitely great unique ways to start your own PR firm!

Women Of Color In Public Relations

Setting up your own public relations, or PR, firm begins with a concise business plan to identify the services you’ll offer and the type of clients you’ll target with your marketing program. Depending on your background and previous position, you may already have contacts that could become clients. That can give you a head start in building a business from scratch. The challenge is to win those first clients and turn relationships into work that you can invoice.

Identify the range of services you can offer clients. Use any specialist experience, such as financial relations, employee relations, reputation management or crisis management, to differentiate your firm from consultancies that offer broadly based public relations services. Highlight your expertise in certain market sectors, such as information technology, government, health care or utilities, for example. A study by Hinge Marketing found that high-growth professional services firms were characterized by factors such specialization…

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