I really agree with WomeninPR on this one. There is a lot to be said about publicists most articles quote the negatives and unpleasantness; the media makes everyone thinks publicity is like Scandal’s Olivia Pope…well its not exactly. Read on to get a better understanding of what to expect and what you should be looking for in a publicist.
Have more ideas and tips? Let me know!
So, you’re the next incredible brand on deck and you’re ready to hire a publicist? Read this first:
Know exactly what a publicist does.
A publicist/PR pro is a public relations practitioner. And, public relations is the art of influencing public perception using strategic communication. “PR” is commonly used to describe the practice in general, not the practitioner. If your potential publicist refers to herself/himself as a “PR”, run. It’s the equivalent of Metta World Peace saying he is a basketball. He didn’t say that, by the way.
Side note: Publicists don’t like to be called publishers either, unless in the rare instance he or she actually publishes books too.
A breakdown of a publicist’s tasks include:
Creating exposure: Your publicist should craft or oversee your Electronic Press Kit (EPK). Draft press releases to announce news worthy happenings. Pitch you to media…
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