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Fessed up after he Messed up!

He fessed up to messing up

It was just announced that CIA Director Petraeus has resigned not because he was a bad Army General or CIA Director but because he CHEATED!!  REALLY?!   He confessed to “exercising bad judgement in having an extramarital affair.”  After being married to his wife Holly for 37 years what would lead a man down the cheating path?  Why would he put his life, his wife’s, his family, and his career in jeopardy?  Can the booty be that good?  Or was it an emotional thing?  Irregardless of why he engaged, he did.  What I want to mention is his confession.

As a top ranking Marine Leader, a government official in a high position working under the newly elected second term President surely you can understand why he had to fess up to his indiscretions.  Any public relations person would agree that his resignation was a correct move.

Now he could have continued with his behavior but just think of all the outlash and backdraft that would have occurred had he not fessed up…  with the President’s security living it up Hip Hop style with the loose women across seas, Clinton’s cheating fiasco, Gingrich’s post 90’s episode…the White House is starting to look like Hugh Hefner’s back yard.  Not to mention his wife Holly for goodness sake works in the White House as well!  Can you imagine walking through those halls knowing that EVERYONE KNOWS about your husband’s unfaithfulness to YOU!  This affects more than just General Petraeus!   It is more than his reputation at stake.  We have a President who is constantly photographed lovingly with his wife and girls; being surrounded by a bunch of men who don’t know sexal restraint is NOT a good look for him.

As much as we hate to hear this news and the fact that the President accepted his resignation we have to respect his decision.  However for General Petraeus this isn’t over.  I don’t know Holly personally but if she is like most women he will be sleeping on the couch for awhile.  They have to keep their public relations manager close by.  At this point he/she may as well move in because there are so many ways this can play out; divorce, the other woman (women) can come out having the Tiger effect, etc.

Elle Peterson founder of suggests the following PR Rules for handling cheating spouse.  Holly Petraeus listen up!!

6 PR Rules to Publicly Divorce Cheating Spouse

1. Apply the KISS principle: Keep It Simple for the Stupid. Keep your emotional delivery neutral and avoid giving the messy details. You might feel initially relieved to reveal the pain you’ve been feeling after dealing with sexual/emotional infidelity, but this can backfire. Keeping a neutral appearance throughout your divorce allows you to save face and look graceful under fire. Besides, you want a fast easy divorce and this will only make things more complicated when people expect to know more than they need to.

2. Spare the Details. People will ask millions of questions about your pending divorce, especially if they know sexual or emotional affairs were factors leading up to it. Safely assume that while some people ask out of sincere interest for you, most people are simply interested in using your situation as entertainment. Therefore, don’t give up “the dirt;” let them think what they want while you adjust to your new life.  People have several influences for cheating… and it’s none of their business to know what’s going on behind closed doors.

3. Keep Your Divorce Off Facebook and Twitter. Constantly updating others about your divorce is not only a foolish choice but carries dire consequences when sites like Facebook and Twitter are involved. Social networking sites have come a long way, but are still extremely viral; something you say – even if you post it for a split second in the heat of the moment– can spread like wildfire within minutes and live on the internet forever. Even if you delete it, someone’s always got it saved somewhere. Avoid volunteering up-to-the-minute information offline as well.

4. Maintain and Practice Your Public Relations Skills. Develop a couple of sentences or even craft a personal statement regarding what you want people to know about your divorce after infidelity. Rehearse it at home until you feel confident enough to use it in public. Don’t go off the beaten path of this statement unless you absolutely must – and if you do, make sure it’s in private with those who you can totally trust.

5. Develop a Thick Skin. People are notorious for being obnoxious, providing unwanted commentary when you least desire or expect it. You’ll find people will have plenty of negative things to say about your divorce. They’ll add personal commentary on you or your cheating spouse’s sexual affairs and emotional infidelities too, if they’re aware of any. Remember that people tend to speak recklessly, and their inflammatory accusations and obscene commentary are reflections of their mentality. Let their projections be just that, and keep moving forward.

6. Shield Yourself and Your Family. Depending on how well-known your family is, it may be necessary to take a step back from the public eye during your divorce. Your family may feel intense stress from external pressures, such as a highly invasive social circle. If you have children, they might feel extra aggravation at school where peers may question or tease them for what’s going on. Protect your family’s privacy at all costs when necessary to preserve dignity and sanity for everyone.

Divorce after infidelity is painful to experience. No matter how bad it had gotten, you never really knew – or felt – it would ever come to this. However, these essential divorce tips for women can assist you in getting through what is arguably the toughest period of your life. They were written by a woman who experienced a heartbreaking divorce after over 20 years of marriage, so she understands your pain. In addition to this, you can also find great tips for dating after divorce or going from dreary, depressed divorcee to dazzling sexy divorcee!

Do you have any more to add?  What are your thoughts of General Petraeus’ resignation?  Comment below!


Thank you WomenInPR these are definitely great unique ways to start your own PR firm!

Women Of Color In Public Relations

Setting up your own public relations, or PR, firm begins with a concise business plan to identify the services you’ll offer and the type of clients you’ll target with your marketing program. Depending on your background and previous position, you may already have contacts that could become clients. That can give you a head start in building a business from scratch. The challenge is to win those first clients and turn relationships into work that you can invoice.

Identify the range of services you can offer clients. Use any specialist experience, such as financial relations, employee relations, reputation management or crisis management, to differentiate your firm from consultancies that offer broadly based public relations services. Highlight your expertise in certain market sectors, such as information technology, government, health care or utilities, for example. A study by Hinge Marketing found that high-growth professional services firms were characterized by factors such specialization…

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I would love to network with Erika Taylor Montgomery! Her story is inspiring and the fact that she didn’t have a marketing/PR business background and was still able to start ThreeGirlsMedia! Erika Taylor Montgomery do you need a mentee?

This video is about positioning your company’s services based on what you do best. credit: Morningstar Communications, Eric Morgenstern I believe he hit it right on the nail. Do you agree or have anything to add? Share your thoughts.

As public relations specialists we are called to be the experts in the industry in which we choose to serve our clients. They pay us for our time and expertise to build their business.  But what happens when your client doesn’t agree with the knowledge you privide them to enhance their business?

You are not trying to change their business model but if a client is trying to put the buggy before the horse or debate with you on which publication the press release YOU wrote for them should featured then as the expert we are to properly and professionally inform them of the facts.  in the P.R world facts are our friends.  Numbers don’t lie.  The best way to handle that stubborn, or know it all client is to stick to the truth about the situation and topic and share your reasoning with them.

We often find ourselves in a position of being an educator to some of our clients.  This isn’t such a bad thing as it helps establish our credibility and trust.

What happens when all else fails?  My opinion: Don’t ever be afraid to walk away from a bad relationship.  We will discuss HOW to professionally walk away from a bad client relationship.

What tips do you have for dealing with a difficult client? Share with us!


this is an awesome straight forward post! The truth! Thanks womeninpr!

Women Of Color In Public Relations

Want to know when to run away from a prospective client? Here are 25 reasons:

1. We give them a good proposal with a fairly priced budget and they want to decrease the budget without decreasing the scope of work.

2. They balk at any of the terms spelled out in “The Business Side of Our Relationship”

3. They will not agree to advance payment.

4.  They want to see actual finished product before paying anything.

5. They only want to pay for results, not our time in trying to achieve those results.

6. They ask for special payment terms extending beyond our usual policy in this regard.

7. They want to “test us” before committing to a business relationship and that test involves what we do for a living and normally charge for.

8. They want us to produce spec work before deciding to hire us.

9. They want…

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A.PR.Firm.   Has anyone benefited from using Pinterest as a marketing/social media strategy?  Let me know.  🙂

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