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Posts tagged ‘Big Sister’

HAPPY SWEETEST DAY?!?! Marketing at it’s Best!

Happy sweetest Day! FYI — Sweetest Day was a promotion concocted by Cleveland confectioners in 1921. The Cleveland Plain Dealer’s October 8, 1921 edition, chronicles the first Sweetest Day in Cleveland, states that the Day was planned by a committee of 12 confectioners chaired by candymaker C. C. Hartzell. The Sweetest Day in the Year Committee distributed over 20,000 boxes of candy to “newsboys, orphans, old folks, and the poor” in Cleveland, Ohio.. On September 25, 1937, The New York Times reported under Advertising News and Notes that The National Confectioners Association had launched a “movement throughout the candy industry” to rank Sweetest Day with the nationally accepted Mother’s Day, Father’s Day, and St. Valentine’s Day. In 1940, another Sweetest Day was proclaimed on October 19. The promotional event was marked by the distribution of more than 10,000 boxes of candy by the Sweetest Day Committee.The candy was distributed among 26 local charities. 225 children were given candy in the chapel at the Society for Prevention of Cruelty to Children on October 17, 1940. 600 boxes of candy were also delivered to the presidents of the Jewish, Protestant and Catholic Big Sister groups of New York. So really, it’s not a day to dote o your “sweetie” but an opportunity to “dote” on those much less fortunate than ourselves ♥

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