As public relations specialists we are called to be the experts in the industry in which we choose to serve our clients. They pay us for our time and expertise to build their business. But what happens when your client doesn’t agree with the knowledge you privide them to enhance their business?
You are not trying to change their business model but if a client is trying to put the buggy before the horse or debate with you on which publication the press release YOU wrote for them should featured then as the expert we are to properly and professionally inform them of the facts. in the P.R world facts are our friends. Numbers don’t lie. The best way to handle that stubborn, or know it all client is to stick to the truth about the situation and topic and share your reasoning with them.
We often find ourselves in a position of being an educator to some of our clients. This isn’t such a bad thing as it helps establish our credibility and trust.
What happens when all else fails? My opinion: Don’t ever be afraid to walk away from a bad relationship. We will discuss HOW to professionally walk away from a bad client relationship.
What tips do you have for dealing with a difficult client? Share with us!