Ditch the Press Release? Not So Fast.

A counter to Maggie Patterson’s post 5 ways to ditch press releases Sarah S. From PR Newswire sounds off. The debate has begun with whom do you agree?

Beyond PR

Is it time to ditch the press release? That’s the question posted in a blog post titled, “Five Ways to Ditch the Press Release and Actually Reach Your Audience,” published earlier this week on Social Media Explorer.

Unsurprisingly, the short answer in my mind is “No.”   Of course, you’d expect me to say that – after all, I’m a newswire veteran, and am in the marketing department here at PR Newswire, the industry’s largest newswire service.   But before you dismiss me as being entirely self-interested, consider these facts:

• Press releases on PRNewswire.com garner millions of reads each month, and more than 60% of those find the content directly via search engines;
• Journalists registered for PR Newswire for Journalists tally more than one million news release reads each month
• Press releases are shared multiple times a minute on social networks.
• More than 10,000 web sites worldwide repost news releases…

View original post 470 more words